Since 1981


Life’s too short for ordinary jewelry

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our story


Cathy Eastham has been the leading jewelry store in Midland, Texas since 1981.

Our store offers a wide range of exquisite products, including engagement rings, diamond & gemstone jewelry, custom pieces, and creations by renowned jewelry designers.

Recognized as one of the top 50 designer retail jewelers in the nation, Cathy Eastham has always operated her business with the philosophy that life is too short for ordinary jewelry. We invite you to visit our store and discover the extraordinary pieces that will add a touch of elegance and beauty to your life.
About Us
Meet the Founder


Cathy Eastham is a proud first-generation woman jeweler who began her business in 1981. She started her venture from the ground up as a stay at home mom in Clovis, New Mexico.

With her seed money, Cathy began buying gold chains, gold beads and silver, and sold them to her friends from her dining room table. While taking classes at Gemological Institute of America, Cathy Eastham began selling her jewelry in shows in many different cities. In 1998, Cathy moved to Midland where she already had an existing client base.

As her business grew, so did her reputation as a fine jeweler and a generous giver of her time, energy, and donations to local charities. Cathy was selected as one of the top 50 designer retail jewelers in the nation by the designers themselves.

What Our Customers Say

Jewelry & Watch Repair

Being in the industry for decades has allowed us to work with top notch designers, engravers & jewelers so you know you can feel assured that your jewelry is in the right hands.
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Jewelry can be a big investment and it is important to make sure that you are protected.
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Custom & Redesign

If you have loose diamonds or gemstones sitting around, dated jewelry, heirloom pieces or anything that you want to bring to life let us help you custom design a piece perfectly tailored just for you.
Custom Design

Complimentary shipping

We offer complimentary shipping on all our domestic orders

Concierge Service

Our jewelry professionals are here to help

Jewelry and Watch Repair

We offer resizing, repair, and routine care

Custom Designed Jewelry

We can guarantee the process will be smooth, reliable & customer centered.


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